Best Incentives for 2009
Car companies are desperate to sell vehicles and are piling on the incentives this year. Even some luxury brands that have stayed away from large rebates and low interest rates in the past are now joining the fold.
Just so that we understand, incentives can be in the form of factory-to-customer rebates (cash-back), low-interest loans, subvented lease deals, and dealer discounts backed by factory-to-dealer cash.
So far in 2009, the companies with the largest incentive deals are Land Rover with a whopping average of almost $6000 per vehicle, and Infiniti and BMW with over $5000 per vehicle. Mercedes, Kia, and Jaguar had over $4000 per vehicle, and Lexus at about $3500.
A couple of companies, Jaguar (XJ Sedan) and Land Rover (Range Rover), are offering an amazing chunk of dealer cash — $10,000 per vehicle — money that is given to dealers to do with as they like to help move cars. Much of the money will be given to customers in the form of price discounts. These people really want to move cars.
Incentives have also been heaped heavily on large-size picku[p trucks, such as the Dodge Ram, Nissan Titan, Chevrolet Siverado 1500, GMC Sierra 1500, Ford F-150, and Toyota Tundra. It is interesting to note that the Ford F-150 has been the best selling truck, in fact the best selling vehicle, of the past few years. Now it needs help from Ford in the way of rebates and discounted loans.
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