Dealers are allowed to use the “secret” cash almost any way they want, but the intent is that most, if not all, of it goes into price discounts for customers. This can mean some great car deals.

If a particular vehicle has factory-to-dealer cash and rebates or low interest lows, all the better. In most cases, but not always, dealers are allowed to combine the incentives.  Then, of course, dealers can kick in some discount out their own pockets to sweeten the deals even further.

This month, September 2011, we find some of the best factory-to-dealer cash incentives (sometimes called “marketing support”) to be the following. All of these deals are on 2011 and 2012 models. We previously reported on some really outstanding deals on leftover 2010 models in our article, Incentives on Leftover 2010 Vehicles.

2011 Ford Focus – $2000

2011 Ford Mustang – $1500-$2000

2011 Mercury Grand Marquis – $5500

2011 Mercury Mariner and Milan – $3500

2011 Mercury Mariner Hybrid and Milan Hybrid – $1500

2012 Chevrolet Impala – up to $4000

2012 Chevrolet Corvette – $1500

2012 Chevrolet Colorado – up to $1000

2011 Cadillac STS – $9000

2011 Cadillac DTS – $7000

2011 Chevrolet Impala – up to $4500

2011 Chevrolet HHR – up to $4000 

2011 Chevrolet Aveo and Camaro – up to $1500

2011 Land Rover Range Rover – $2000

2011 Infiniti FX50 – $3000

2011 Infiniti EX35 and FX35 – $2000

2011 Nissan 370Z – $1500

2011 Saab 9-3 – $4000-$5000

2011 Saab 9-5 – $3500

2011 Saab 9-4X – $1500

2011 Subaru Legacy – up to $1250

2011 Tribeca and Forester – up to $1000

You can get free price quotes on any of the above cars from Edmunds.comThe quotes will automatically include any cash-back rebates or discounts that are currently available.

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Factory-to-dealer cash, sometimes called “marketing support”, is a form of cash rebate from car companies to dealers to help promote the sale of certain vehicles. Dealers can use the cash in almost any way they like — TV advertising, tent sales, mailings — but most, if not all of the money usually is given back to customers in the form of price discounts.

Factory-to-dealer cash incentives are offered on a month-to-month basis, as needed, and expire at the end of the month. A particular vehicle model might have an incentive one month but not the next.

The largest factory-to-dealer cash incentives are offered on slow-selling vehicles, leftover previous year’s models, models with large inventory, or models that will soon be eliminated or replaced.

Here are some of the best factory-to-dealer incentives being offered for May 2011, ending on May 31:

2011 BMW ActiveHybrid 7 – $2000

2011 Dodge Dakota – $4500

2011 Mercury Grand Marquis – $5500

2011 Cadillac DTS, STS – $7000

2011 Chevrolet Corvette, HHR, Impala (selected styles) – $4000

2011 Land Rover Range Rover – $2000

2010 Mercedes CL, S-Class (selected styles) – $10,000

2010 Mercedes C-Class, CLS, R-Class, SLK (selected styles) – $5000

2011 Infiniti FX50 – $3000

2011 Saab 9-3, 9-5 – $3000 – $4000

2010 Audi A6, A8, Q7, S6, TT, TTS (selected styles) – $9700

These incentives can be combined with any available customer rebates, low interest rates, and additional dealer contribution (dealer-provided price discount).

You can get free price quotes on any of the above cars from Edmunds.com.The quotes will automatically include any cash-back rebates or discounts that are currently available.

Therefore, it is very useful to know which makes and models currently receive marketing support from the manufacturer. Prices on those vehicles will be lower than normal without having to do hard negotiating. If the dealer also adds his own discount, the deals can be even sweeter.

Actually, getting this kind of discount from a dealer is preferable to getting a direct-to-customer rebate. A rebate is not the same as a price discount. Sales tax on a new car is calculated on the selling price, after discounts are subtracted, but before rebates are deducted. A discount is a real price reduction, while a rebate is more like down payment money coming from the manufacturer’s pocket, not yours.

For example, if you buy a $12,000 car with a $2000 rebate, you pay sales tax on $12,000, although you only pay $10,000 of your own money for the car. On the other hand, if you buy a $12,000 car and you receive a $2000 discount, you only pay sales tax on $10,000.

Here are some of the best current (December 2010) factory-to-dealer rebates, all ending on January 3, 2011:

• 2010 BMW 6 Series, M6 – $10,000-$12,500
• 2010 Chrysler 300, PT Cruiser, Sebring – $1000
• 2010 Dodge Avenger – $1000
• 2010 Ford Flex, Taurus – $2000-$3000 (ends December 31, 2010)
• 2011 Cadillac CTS, DTS, STS, Escalade, Escalade ESV - $2000-$5000
• 2011 Cadillac Escalade EXT – $3000
• 2010 Acura RL, TL – $2500-$4000
• 2010 Acura MDX, RDX, TSX, ZDX – $750-$2500
• 2010 Honda Civic – $1500-$2500
• 2010 Honda Insight, Ridgeline – $1500
• 2010 Honda Accord, Crosstour – $1200
• 2010 Honda CR-V, Odyssey – $1000
• 2010 Land Rover LR2, Range rover – $2000-$4000
• 2011 Infiniti FX35, FX50, G37 – $3000
• 2011 Toyota Tundra – $2500
• 2011 Toyota Camry – $1500
• 2011 Toyota RAV4 – $1000
• 2011 Toyota Highlander – $500
• 2011 Volvo C30, C70, C80 – $500

You can get free price quotes on any of the above vehicles from Edmunds.com.The quotes will automatically include any cash-back rebates or discounts that are currently available.

Land Rover

This is a great way to be able to drive a Land Rover luxury vehicle but, unless you understand how car leasing works, we advise taking the time to learn before you decide to go with one of these deals.

Leasing works well for many people, but not for others. See LeaseGuide.com for car leasing advice and information.

Here are the current special lease incentives from Land Rover. All are for 2010 models, 36 month lease term, and 10K miles per year (30K miles total).

Land Rover LR4 – $679 a month, $3995 due at signing

Land Rover Range Rover – $1535 a month, $5995 due at signing

Land Rover Range Rover Sport – $1099 a month, $3995 due at signing

These deals include a reduced lease price, a low lease money factor, and a boosted residual, which makes for a lower monthly payment.

If you are in the market for a Land Rover, this is a good time to consider a lease.