GM Offers New 60-Day Money-Back Guarantee

gm-moneyback-guaranteeGeneral Motors has announced a new innovative 60-day return policy for customers buying any GM vehicle – Chevrolet, Cadillac, Buick, or GMC. They call it the 60-day Satisfaction Guarantee Program.

This is a brand new idea in the automotive sales business and is obviously aimed at customers who may have lost confidence in GM’s products. It amounts to a kind of try-and-buy program.

The company is clearly taking a risk but feels that customers will like the cars and not return them.

Here’s the way the program works.

You buy a GM vehicle, drive it for at least 30 days for less than 4000 miles. Then if you don’t like it, you return it before 60 days have expired and you get all your money back.

There are some restrictions. We mentioned the 4000 mile limit. If you exceed 4000, the vehicle loses it’s qualification for the program. Also, if the vehicle has more than $200 in damages or has been involved in an accident, it will be disqualified. Normal wear and tear is okay.

Leased vehicles do not qualify for the program. Vehicles purchased by businesses do not qualify.

It’s also important to know that if you traded an old vehicle and you decide to return your new vehicle, you do not get your old vehicle back.

The GM 60-day Satisfaction Guarantee Program ends November 30, 2009.

UPDATE: For October, GM is offering a $500 factory-to-customer rebate if the customer is willing to waive the 60-day satisfaction guarantee. Unless you are absolutely, positively certain that you will not want to return the car, we don’t advise taking the rebate offer.

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[...] incentive is a little unusual — a $500 cash rebate if the buyer wants to decline the General Motors 60-Day Satisfaction Guarantee. We would advise buyers who are not absolutely, totally, unquestionably sure they will want to keep [...]

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