Toyota Fire Sales Soon?
Toyota has long been known as a company that builds top-quality, super-reliable, and reasonably priced automobiles. Sales have consistently shown customers’ love and appreciation for their products.
Unfortunately, Toyota has suffered a bit of bad luck recently with sticking gas pedals and unintended acceleration that has created a media sensation.
Because of the extreme publicity and resulting actions by Toyota, many existing customers and potential customers are feeling a bit nervous about the brand. Sales have suffered greatly.
However, loyal Toyota fans will see through all this, will remained confident, and will continue to buy the brand. In fact, this incident will make the brand even better in the coming months and years. Toyota will continue to be an industry leader in value-priced, high quality, and reliable automobiles for many years to come.
But what does all this mean for automotive consumers in the short term? Are there some good deals coming out of this?
Toyota will be struggling in the next few weeks and months to restore public image and recreate customer demand for their products. They must move fast or lose the opportunity.
Although the company has never offered huge sales incentives in the past (because they didn’t have to), they can’t afford to be complacent now. Without some help, sales are not going to improve on its own.
Therefore, we think we’re going to see some incredible incentives coming from Toyota very soon, probably even this month. The incentives, in the form of rebates, low interest loans, and other creative promotions, will be like nothing ever offered by the company. They must recover from this unfortunate incident quickly, or risk not recovering at all.
It is very possible that whatever Toyota decides to do will also affect the rest of the automobile industry and the kind of deals we will see.
If Toyota begins offering irresistible deals, other manufacturers will have to react and respond with their own even-better deals.
It might be a bit of a stretch, but this could turn out to be a boon for automotive consumers — while, at the same time, further damaging an already fragile American automobile industry.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
[...] Japanese and Korean brands will offer better incentives in 2010 than in 2009. [EDIT: Considering recent problems with Toyota vehicles, expect to see some good Toyota deals after the fix. For more details, see "Toyota Fire Sales Soon?"] [...]